TAG Heuer

TAG Heuer is a Swiss luxury watch brand, founded in 1860 by Edouard Heuer. Known for its precision and innovative technologies, it has created iconic collections such as Monaco, Carrera, Aquaracer, and Formula 1.

TAG Heuer pioneered the Mikrograph (1916) and Mikrotimer (2011), setting new standards in time measurement. Closely associated with motorsports, the brand is the official partner of the winning Formula 1 team Red Bull Racing and collaborates with stars like Leonardo DiCaprio and Max Verstappen.

TAG Heuer combines watchmaking tradition with modernity, creating watches appreciated worldwide.