Peak Performance

OUR PURPOSE 

 

We exist to bring the freeride spririt to the world.  

 

THIS IS US 

 

Born in the mountains out of love for freeride skiing, our passion for adventure runs 

deep. We believe that Freeride is a mindset, an attitude, a drive to challenge convention, 

to forge your own path, to explore and discover, and choosing your own line. Based 

on this, our purpose is simple. 

 

As for our products, they all enable the freedom to be adventurous. 

Whether horizontally or vertically, on skis, by bike, or on foot, they offer the 

optimal balance of style and performance. 

 

Our Scandinavian heritage is ever-present, and our commitment to doing better 

things in a better way is our never-ending responsibility. For memories, stories, 

products, and adventures that will withstand the test of time.